Services

Consultancy

We work as a strategic and execution partner embedded directly into your business. Our role is to identify risk early, resolve structural issues in how products are designed, positioned, and brought to market so we can ensure what you build survives real markets, real users, and real scrutiny.

Business Strategy

Protocol Design

Gamified Mechanics

Revenue Generation and Projections

Raising Capital

Product-Market Fit

Competitor Analysis

On- and Off-Chain Research

Founder-Led Support

Business Development

Regulatory Communications for Digital Assets

Digital Asset Strategy in the UK and UAE

Technical

We build and maintain the technical foundations that support distribution, measurement, and execution. Our role is to ensure marketing and product decisions are backed by reliable infrastructure, usable interfaces, and data teams can trust.

Website Building

Web3 Marketing Products

UI and UX for Apps and dApps

Backend Marketing Infrastructure

Tracking Dashboards

Marketing

We work alongside teams to shape brand, positioning, and growth. Our full-stack marketing team specialises in taking ideas from strategy through execution to ensure products are clearly positioned, consistently communicated, and effectively brought to market.

Marketing Strategy

Messaging and Positioning

Technical Documentation

Department Management

Partnership Marketing

Video Production

Community Building Strategy

Growth Marketing

Crisis Communications

Stakeholder Collaboration

Content Strategy & Social Management

Content Creation

Business Development Materials

Web2 to Web3

We help established Web2 companies transition into Web3 without breaking what already works. This includes translating existing business models into on-chain systems, identifying where decentralisation adds real value, and avoiding unnecessary complexity or regulatory exposure. Our role is to make Web3 a natural extension of your business rather than an experiment or marketing exercise.

Business Strategy

We work at the core of your decision-making. From market entry and positioning to sequencing product launches and defining long-term direction, we help founders make high-impact strategic choices under uncertainty. Our focus is clarity around what matters now, what can wait, and what should not be built.

Protocol Design

We support protocol design from a systems perspective. This includes aligning incentives, mechanics, and economic structure with long-term sustainability. We work closely with teams to pressure test assumptions, surface edge cases, and ensure the protocol behaves as intended across different market conditions.

Gamified Mechanics

We design participation systems that drive meaningful engagement rather than short-term speculation. This includes incentive structures, progression mechanics, and behavioral loops that reward contribution, retention, and alignment. The goal is to build durable engagement without relying on unsustainable emissions or extractive mechanics.

Revenue Generation & Projections

We help define how value is created, captured, and sustained. This includes modeling revenue streams, testing economic assumptions, and building realistic projections that can withstand investor and market scrutiny. We specialise in connecting product mechanics directly to financial outcomes rather than vanity metrics.

Raising Capital

We prepare teams to raise capital credibly and efficiently. This includes refining the investment narrative, aligning token and equity structures, pressure testing pitch logic, and ensuring the business is genuinely investable. We understand how different capital sources think and help founders position accordingly.

Product-Market Fit

We work with founders to identify, test, and refine product market fit over time. This means using real on and off-chain data, real users, and real feedback to iterate rather than relying on assumptions or surface-level traction. Our goal is to help teams build something people actually need and continue to use.

Competitor Analysis

We conduct deep competitive analysis that goes beyond features and messaging. This includes mapping market positioning, identifying structural weaknesses, and uncovering opportunities competitors are missing. The outcome is sharper differentiation and clearer strategic advantage.

On- and Off-Chain Research

We combine on-chain data with off-chain research to provide a holistic picture of the market. This includes user flows, capital movement, incentive effectiveness, and narrative shifts. Our research informs strategic decisions, product changes, and go-to-market execution.

Founder-Led Support

We work directly with founders in high-trust and high-context relationships. Founders use us as a sparring partner, problem solver, and extension of their leadership team, especially during pivotal moments where decisions carry long-term consequences.

Business Development

We support business development through research-led strategy, positioning, and network access. This includes identifying and prioritising ecosystem partners, shaping partnership strategy, and supporting the design of deals that create real, productive leverage for the protocol.

Regulatory Communications for Digital Assets

We help teams market responsibly in a complex and evolving regulatory environment, which is critical for financial products. This includes jurisdiction aware messaging, compliance conscious positioning, and avoiding regulatory risk without sacrificing clarity or impact.

Digital Asset Strategy in the UK and UAE

We advise teams operating in or aiming to enter the UK and UAE on market structure, regulatory considerations, and strategic positioning. This includes understanding how products, messaging, and operations must adapt across jurisdictions to operate credibly and sustainably.

Website Building

We build websites as operational infrastructure rather than static pages. This includes performance optimisation, analytics integration, and scalability considerations from day one. Websites are often the first point of evaluation, and technical weaknesses here undermine everything that follows.

Web3 Marketing Products

We build custom Web3 marketing products across frontend and backend where standard tools are insufficient. This includes onboarding flows, engagement mechanics, and integrations with on chain systems. These products allow marketing and growth strategies to be implemented directly rather than approximated.

UI/UX for Apps, dApps & Websites

We design user interfaces and experiences for apps and decentralised applications with a focus on usability and clarity. This work connects product mechanics to real user behaviour. Good UX ensures users understand value quickly and can act with confidence.

Backend Marketing Infrastructure

We build backend infrastructure that supports marketing operations at scale. This includes email systems, automation, and internal tooling that reduce manual overhead. Reliable infrastructure allows teams to move quickly without creating operational debt.

Tracking Dashboards

We build dashboards that surface user behaviour, conversion flows, and the real impact of marketing activity. This provides teams with a shared source of truth for decision-making. Without this visibility, prioritization becomes guesswork.

Bot Building

We build bots to support automation, community operations, and internal workflows. This includes moderation, data handling, and process automation. Automation helps reduce friction and frees teams to focus on higher-value work.

Marketing Strategy

We design marketing strategies tailored to your product, its target market, and your stage of growth. We care deeply about the products we work with and how they are brought to market, and understand that direction and go-to-market execution are crucial in supporting real and sustainable adoption.

Brand Books

We build strong, credible brands designed to scale. Our work integrates senior creative direction, technical rigor, and artful expression to align identity, tone, and narrative with the substance of the product. We design brand systems that have clarity, depth, and soul that hold up as teams and ecosystems grow.

Messaging and Positioning

We craft messaging and positioning grounded in a deep understanding of Web3 culture, narratives, and product marketing. We work closely with teams to shape the core story, clarify differentiation, and articulate who the product is for, ensuring messaging is clear, credible, and built to resonate in the market.

Technical Documentation

We specialise in producing technical documentation and Gitbooks that explain complex systems clearly. We have an inherent understanding of how documentation can support adoption, integration, and trust from users, developers, and partners. Good documentation reduces friction, supports integration, and is fundamental in establishing credibility and trustworthiness for financial products and protocols.

Department Management

We structure, lead, and manage marketing departments to keep execution aligned, adaptable, and effective. This includes deploying our full-stack plug-in marketing department, building custom-fit teams, stepping in to lead existing functions, and managing priorities as strategy evolves.

We work closely with product and leadership teams, training and delegating within organisations to maintain momentum and consistent output.

Partnership Marketing

We lead partnership marketing as part of the broader business strategy. We work with clients to identify the right partners, define how those relationships should function, and oversee how they are expressed in the market. This includes shaping co-marketing strategy, coordinating execution across teams, and managing relationships over time to ensure they create real, lasting value.

Website Design

We design websites with care and intent, leveraging art and storytelling to create clarity and purpose. Our goal is to ensure narrative, structure, and interaction synergise to create modern digital experiences that are intuitive, expressive, and built to perform.

Video Production

We believe in elevating narratives into art that can tug on heartstrings. Our expertise spans scripting and storyboarding video content to explain products and ideas clearly. This includes two and three-dimensional animation, sound design, and visual storytelling tailored to unique audiences.

Community Building Strategy

We help teams design community strategies that encourage meaningful participation. This includes structure, incentives, and ongoing engagement. The emphasis is on long-term contribution rather than short-lived hype.

Growth Marketing

We lead growth marketing with a strong understanding of how Web3 markets function in all conditions. Our work combines testing, measurement, and iteration with experienced judgment, identifying the channels that matter and scaling what works. We design cost-effective, high-impact growth budgets, using data to guide decisions without losing sight of context or intent.

Crisis Communications

We help teams prepare for and respond to moments of heightened attention or pressure. This includes messaging guidance, coordination, and communication support. Our goal is to ensure clear and responsible communication when it matters most.

Stakeholder Collaboration

We manage marketing initiatives across the board by coordinating all stakeholders involved in delivery. This includes working directly with internal teams and external partners such as PR, production, KOL managers, and specialist third parties. By acting as the central point of coordination, we remove friction, maintain momentum, and ensure work progresses smoothly from strategy through execution.

Content Strategy and Social Management

We provide content direction that aligns brand, narrative, and strategy across campaigns and social channels. Our work brings structure and flow to how ideas are expressed over time, supported by a content calendar that reflects the priorities and cycles of the business. The result is a social presence and creative output that is intentional, cohesive, and blue-chip.

Content Creation

We create content across graphics, motion, and interactive formats, grounded in strong product marketing and narrative clarity. Our integrated team of designers, motion artists, copywriters, and technical specialists works fluidly from concept to execution, delivering high-quality creative content guided by a clear understanding of who the audience is and how it needs to land.

Pitch Decks & BD Materials

We create materials that support fundraising and strategic conversations. This includes pitch decks and supporting assets that clearly represent the business, product, and opportunity. We strive to produce thoughtful and structured materials that improve the quality of those conversations.

We turn ambitious ideas into commercial reality.

Benzimra & Co. is a strategy and execution consultancy working with financial firms, funds and founders across on-chain finance.

Infrastructure

1

RWAs & Tokenisation

2

On-chain financial products

3

Web2 to Web3 transitions

4

Our Scope

We work with forward-thinking institutions, and selectively partner with progressive founders.

From strategic assessment through product architecture and go-to-market execution, we help organisations turn complex opportunities into credible, commercially grounded outcomes.

Infrastructure

1

Emerging digital assets

2

On-chain financial products

3

Web2 to Web3 transitions

4

Our Head
Heart &
Hand
Approach

Our Approach

Head

Experience & Strategy

We combine the technical and creative sides of the brain to position and design go-to-market strategies.

Heart

Empathy & Authenticity

We carefully choose who we work with and we’re heavily invested in their success.

Hand

Execution & Craft

We execute with precision. As a trusted hand, we take full ownership and deliver with conviction.

Trusted by high-profile clientele to provide strategic clarity and end-to-end execution.

Strategy

meets

Tech

Combining deep technical understanding with commercial execution.

Maia Benzimra

Right Brain

Maia Benzimra

Co-founder & CEO

Product marketing across retail and institutional markets. 13+years in marketing, 9 of them in sector Web3 leadership.

Strategy & Marketing

LEFT Brain

Victor Preda

Co-founder & COO

Computer scientist and senior developer, 7+ years. Works directly with client engineering teams, turning protocol mechanics into credible on-chain growth.

Victor Preda

Tech & Operations

Together, we have built a handpicked collective of senior specialists, assembled around the strategic and execution needs of each engagement.

The Co. in Benzimra

We operate with a strong, multi-layered partnership network across the UK, US, and UAE, with deeply trusted partners across venture capital, PR, legal, and tokenomics. We handle these relationships directly, ensuring alignment, quality, and successful outcomes.

Delivering multi-million dollar outcomes across capital raised, TVL, token market caps, and global impressions for our clients.

The ‘27 Cohort